Business development requires a multi-disciplinary approach and there is no ‘one size fits all’ strategy.
Below are some of the ways available to help ensure business development:
o Identify – Before you can seriously plan for business development it is necessary to identify new business opportunities.
o Plan – Once new business opportunities have been identified you will need to decide how you can best reach those new customers and markets. If your in-house resources are already stretched, you may need to look for help elsewhere. The same applies if you find the capacity or skills for business development do not already exist within your business. Outsourcing is not always as expensive as you think and could work out more cost effective over the time needed.
o Develop – What innovative marketing plans can you develop to raise your business profile among your existing customers and new markets? You may wish to consider things that you haven’t tried before. It is important that everything you plan to do can be tested on a small scale first and that you build in the opportunity to fine tune your efforts.
o Implement – If your business is not at the stage to appoint a full time marketing director, at least hire an experienced business development professional to work with your company for a few days a month.
Commitment is the key to business development. If you want to see results you must persevere. If your attempts are sporadic or you give up, you will waste the time, money and effort that have already been invested into your business development programme. Be consistent.